After glamming up brides for almost a decade, last year renowned fashion house BERTA finally opened a new chapter in its history with the launch of a new ready-to-wear evening collection, which was received with widespread acclaim. The move was prompted by the constant demand from its fans to have its beautiful wedding gowns available in different colours and to be able to purchase evening dresses they could wear at soirees and gala events.
The new eveningwear collection for autumn and winter 2017 will hit the shops later in the year. I got invited to the VIP launch party at the Searcys in Knightsbridge, London, which was co-hosted by the Wedding Club, London’s leading bridal boutique.
If you’re already familiar with the work of Berta Bellini, the brand’s founder and sole designer, you already know that BERTA is synonymous with timeless and bold elegance. Berta has an avant-garde signature style and an exquisite taste, an intriguing combination that pushes the boundaries of fashion while paying homage to retro styles, giving life to chic and modern gowns handcrafted with vintage materials.
True to the BERTA’s aesthetic, the eveningwear collection features flattering silhouettes embellished with handcrafted beadworks in innovative patterns and designs, feathered hems that create a swishing effect while walking and intricate cutout details that accentuate the body and bring out a woman’s sexier side. Each gown is a stunning work of art that makes the wearer feel like a princess and, unlike her wedding creations, can be worn again and again.
A lot of influencers, models and celebrities were invited to celebrate their evening collections launch. I can’t wait to try all their new collection of dresses! This is, without a shadow of a doubt, one of the most exciting and long-awaited fashion launches of the year and I can’t wait to see what BERTA has in store for us next.
Where to buy: The Wedding Club