Inspired by the work of Adolf Loos, the minimalist Austrian-Czech architect who believed decoration to be an utter waste, Eudon Choi presented a collection of utilitarian pieces that play with volume and structure at London Fashion Week AW17. Rather than prints, feathers or other outlandish embellishments, Eudon Choi stripped its designs of all adornments, choosing instead to play with fabric in new, exciting ways.
Eudon Choi AW17 collection opened with monochromatic neutral looks, with cotton shirts barely visible under an array of oversized blazers, smock dresses and chunky knits. As the models made their way onto the runways, this neutral colour palette was accentuated by vivid splashes of colour, including cornflower blue shirts, khaki satin dresses and orange leather pants.
The oversized silhouettes tailored to perfection with shapes and splits that create a beautiful, flowy movement once again demonstrate Choi’s innate ability to craft bulky pieces that drape across the body, enhancing a woman’s form, rather than hiding it. The billowing dresses and silky blouses added a ladylake, delicate touch to the otherwise masculine silhouettes – further proof, if ever it was needed, that Choi is a master at translating masculine garments for the female form.
The relaxed vibe of the collection was reinforced by chunky knitwear slung over one shoulder, puffer jackets resting nonchalantly on one side of the body and trainers in pale or coral colours worn on the feet. Each detail was deliberately chosen to create an effortlessly chic look that makes a statement.
Pictures Source: https://www.eudonchoi.com/