I am often asked what the secret of Korean skincare is. Breakthrough technological advances and the focus on hydration undoubtedly play a big part, but they only tell half of the story. The other reason why Korean skincare delivers powerful benefits in such a short space of time is its understanding of the mechanisms that keep skin naturally moisturized and the use of ingredients that mimic these functions.
For example, one of my favourite moisturizers, Iope Bio Hydro Cream, copies the skin’s natural moisturizing factor (NMF) to ensure your skin always has all the moisture it needs. The NMF, which makes up roughly 20% to 30% of the dry weight of the stratum corneum, is composed mainly of amino acids, inorganic salts, sugar, lactic acid and urea. Its role is to maintain an adequate level of hydration in the skin, which in turns improves its plasticity, strengthens its natural protective barrier and prevents dehydration and flakiness.
On top of it, this moistuirzer is enriched with blueberries, strawberries and goji berries, all of which have powerful antioxidant properties. Rich in skin-lightening vitamin C and anthocyanins, they fight off the free radicals that cause premature wrinkles, boost the production of skin-firming collagen and brighten the complexion.
Iope Bio Hydro Cream has a rich texture that creates a smooth barrier on my skin that locks moisture in, yet it sinks quickly in without leaving an uncomfortable greasy residue behind. Because of its rich texture, I prefer to use it in the evening, as the penultimate step of my night-time routine. Straight after application, I notice a small improvement, as my skin has already become a little bit softer.
In the morning, when I wake up, my skin looks even better. As I was sleeping, the cream helped restore hydration to my skin, which now looks plumper and fresher. The extra burst of hydration also smoothened out the few fine lines around my eyes and imparted a dewy, almost transparent glow to my skin.
While women with dry skin can safely use this nourishing moisturizer all year long, I find it particularly useful during the colder months of the year. The richness of the cream coupled with the hydration provided by the NMF keeps my skin smooth and safe from flaky patches even under the attacks of the cold and unrelenting winds. I am not exaggerating when I saying it is a godsend for dry skin!
Summary: Iope Bio Moisture Cream has a rich texture that absorbs quickly, delivering intense moisture into the skin that leaves it plumper, softer and younger-looking.
Claims: Iope Bio Moisture Cream intensely moisturizes skin, leaving it softer and brighter.
Key Ingredients: Natural moisturizing factor (NMF), blueberries, strawberries and goji berries.
Where to buy: Yes Style